Dave Matter

Dave Matter serves as Senior Associate Athletics Director for Strategic Communications and Creative Media, providing leadership for Mizzou Athletics' communications, creative content and storytelling strategies as a member of the department's Senior Leadership Team. He oversees the Skyward (Creative) and Strategic Communications staffs, directs the department's messaging and public relations efforts and serves as Mizzou Athletics' spokesperson. Matter also serves as the primary sport administrator for gymnastics, manages the department's Freedom of Information Act requests and hosts the "Mizzou Storytellers" podcast on the Inside Mizzou Athletics podcast network.

On Mizzou's campus, Matter is a member of the Novak Affiliate Faculty for the David Novak Leadership Institute, the world’s first center dedicated to strategic communication-based leadership education.

A former award-winning sportswriter, Matter joined the Mizzou Athletics staff as Assistant AD for Communications and Storytelling in Sept. 2023. In the summer of 2024, he was elevated to Associate AD for Strategic Communications. Matter, a Mizzou alum and St. Louis native, came to the department after more than two decades on the Tigers' beat for the St. Louis Post-Dispatch and Columbia Daily Tribune.