News archives

Explore 3 key press release trends for 2011: boost SEO via optimized headlines and anchor text, add multimedia, and redistribute across blogs and...

Meet UW-Parkside's Steve Kratochvil, the dedicated SID guiding Parkside athletics—from GLVC stats to web duties and game-day coverage and online...

Twitter for media relations: listen, research journalists, build relationships, use hashtags wisely, and keep self-promo under 10% (PR Newswire data).

Discover 5 reasons you need a social media manager: expert strategy, engaging content, integrated platforms, time savings, and better ROI for your...

Discover 5 factors that make your newsworthy stories grab attention—Relevance, Timing, Significance, Proximity, Eminence—and tips for pitching to...

CoSIDA Membership E-Newsletter (November): Board of Directors & Leadership Initiatives. Read the full PDF and view the calendar with important dates...

NCAA.com relaunch updates for D1–D3 SIDs: Turner Sports expands content, video, and year-round college sports coverage; contact...

Turner Sports relaunches NCAA.com as the premier digital college sports destination with live video, athlete features, social media integration, and...

CoSIDA highlights 2011 social media maturity: expert forecasts, hub-and-spoke model, ROI focus, and professional development for strategists—by...

Discover four reasons to build media relationships for PR: credibility, TV exposure, event coverage, and online reach to boost brand awareness with...

BCS playoff debate, ESPN deal and transparency with Bill Hancock: revenue sharing, AQ conferences, and preserving the regular season and bowl culture.

Explore the Top 10 PR Disasters of 2010 poll (BP, Toyota, Tiger Woods) and lessons for brand stewards: values-based PR, crisis comms, rebuilding...