News archives

Ball State Sports Link expands to 19 students for Fall 2010, a national leader in immersive sports media and production with a MAC partnership, live...

Discover 10 proven media-relations tips to keep the ink flowing: exclusive pitches, real-time research, seasonal angles, bylines, breaking news,...

Netiquette guide to phone manners: know when to text, put away your smartphone, and stay present in restaurants and on sidewalks—plus tips to unplug.

CLC releases 2009-10 top-selling universities and licensees: UT Austin leads; Alabama second; Knights Apparel and EA Sports top apparel/non-apparel...

Review of 2010 social media trends for college marketing: social metrics shaping search rankings, ROI, mobile, hyperlocal, Bing, niche strategies,...

Lowe's Senior CLASS Award highlights volleyball and 2010 FBS football candidates, celebrating the four Cs: community, classroom, character,...

Learn how to write a neutral, verifiable Wikipedia entry: follow NPOV, use Sandbox, cite sources, and avoid promotional content to prevent deletion....

Learn how first impressions shape effective communication—from presentations to emails—with 10 professional email etiquette tips and strong subject...

College conferences bulk up marketing to expand their brand—from Pac-10 to Pac-12, logo relaunches, TV deals, and cross-league branding strategies...

Nielsen finds social media boosts email use; learn to adapt PR content for social sharing, update your newsroom, and add share/follow buttons and...

Charticle: PR and Social Media—five-year view shows PR eclipsing advertising, becoming core to corporate marketing, with transparent messaging and...

UT Austin study: independent bloggers least trusted for baseball press passes; traditional media trusted most, with established-media bloggers...