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Archives of audio, Fastscripts®, CoverItLive blog from Feb. 16 membership call: Be Your Own Media

Date postedFebruary 16, 2011
Membership,

College Sports Information Directors of America

Archives of audio, Fastscripts®, CoverItLive blog from Feb. 16 membership call: Be Your Own Media ... In Real Time

Thanks to the hundreds of CoSIDA members and colleagues who joined with CoSIDA and the presenters on the Feb. 16th conference call/webcast:

Be Your Own Media ... In Real Time.

• Topics:

  • a focus on new communications trends via social media; reporting real-time news in real-time channels; and building your organization's reputation and addressing crisis using these social media/real-time channels; how athletic communicators can - and should - work with their university/college communications professionals in messaging and outreach; some of the pitfalls of social media and how to get coaches and student-athletes and administrators on the same page; solutions on how to best use social media in a one-person or two-person (small) SID office

• Date: Wednesday, February 16

• Time: 12:30 p.m. Eastern/11:30 a.m. Central/10:30 a.m. Mountain/9:30 a.m. Pacific

Presenters

  • Melanie Moran, Vanderbilt University News Service Associate Director and University Web Communications Director
  • Chris Syme, former Montana State University sports information director and head of CoSIDA's New Media/Technology Committee.
  • Moderator: Shelly Poe, Ohio State University Director of Athletic Communications

FIND LINKS and MATERIALS REFERENCED ON THE CALL BELOW

Below you will find all the archived information from the one-hour call. Thanks to corporate partners TRZ Communications/Teamline, Official CoSIDA Teleconference Call Provider, and ASAP Sports, Official CoSIDA Instant Transcripts Provider, for their assistance.

This archive includes:

Vanderbilt University recently raised eyebrows for announcing their new football coach's identity first on Facebook. Melanie Moran, associate director of the Vanderbilt News Service and director of University Web Communications, described the strategy behind that approach, the details of its execution, the results, coordination between the university and athletics communications offices, and how this effort fits into Vanderbi lt's overall social media and digital communications strategy.

Chris Syme, former Montana State University SID and head of CoSIDA's New Media/Technology Committee, presented strategies and tactics for adopting a real-time news and reputation management mindset. The session included the use of social media and organizational collaboration to build an effective real-time news cycle. Syme included important strategies for reputation recovery using real-time media in a time of crisis.

LINKS, MATERIALS FOR THE CALL

Vanderbilt multi-media communications support and involvement from university central for athletics. The university News Service video team created a recruiting video that was used by Vanderbilt officials during the coach search. Parts of that video were used in Day One coverage:

Facebook2 imagene coverage:

  • Vanderbilt announces the football head coaching hire via the Vanderbilt Facebook page
  • Football Head Coach James Franklin's website page. Lives on main Vanderbilt Web presence rather than solely on Athletics site. Built and managed by university Web communications.
  • Twitter hashtag #VUAllIn, suggested by fan, used to pull content into Coach website and keep buzz alive on Twitter. Has spread beyond football: http://twitter.com/#search?q=%23VUAllIn
  • Cover of Vanderbilt's monthly faculty and staff magazine
  • Staying engaged: Continuing to cover Coach Franklin as an institution to further illustrate message of a new day for Vanderbilt Football. Behind-the-scenes video of signing day "war room"
  • Vanderbilt Facebook screen shot from football coaching announcement, press conference video (right)

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