College Sports Information Directors of America

Thurday, Jan. 28

Budgeting Best Practices for Athletic Communicators

Presenters

• John Heisler, Notre Dame Senior Associate Athletics Director (NCAA Div. I)
• Jason Fein, Drew University Director of Athletics (former SID; NCAA Div. II)
• Adam Ledyard, East Texas Baptist Sports Information Director (NCAA Div. III)

Moderator
• Jeff Schwartz. North Dakota State Senior Associate Director of Athletic Communications

Heisler spoke on seeing our jobs transition from traditional media relations to one where there is a heavy emphasis on more self-produced content, particularly as it pertains to web and social media communications. He discussed how that has presented additional needs for resources, and how he's gone about making a case to address those needs.

Ledyard discussed the importance of having detailed analytics to accompany your budget proposals and your "asks" for additional resources; he also covered the corporate sponsorship model he developed at ETBU to supplement his budget funding.

Fein focused on creative problem-solving when it comes to budget issues and how he and his staff go about finding ways to help themselves during the budget process with aligning goals and objectives.

ON-DEMAND AUDIO LINK

ON-DEMAND CoSIDA/ASAP SPORTS TRANSCRIPTS - LANDING PAGE to download PDF or word files of calls

ON-DEMAND BLOG (below)

Live Blog Continuing Ed Session: Handling stress during the athletic crossover seasons

FULL 2015-16 Continuing Education Program, presented by Capital One LINK
(upcoming schedule and on-demand materials from prior calls)

Live Blog Continuing Ed Session: Budgeting Best Practices

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