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Patrick Crawford, Associate Athletics Director for Strategic Communications for Purdue and CSC's Third Vice President, joins Connect/Fox Sports Bryan Fischer from the CSC and NACDA Conventions discusses branding from many different angles: promoting a new coach, taking advantage of a team’s national prominence and educating student-athletes. The two also discuss NIL and the impact CSC is having on industry professionals.

• 00:31 - How beneficial is it for you to go to Conventions such as this?
• 02:26 - Talk about your recent football hire, how do you determine fit and messaging to your fan base?
• 03:42 - How do you build rapport with an incoming head coach?
• 05:18 - How did the success of men’s basketball provide a lift from a brand perspective?
• 06:41 - How do you work with your coaches and student-athletes on tough conversations they will have with the media?
• 07:35 - How do you approach with your external team incorporating a superstar athlete in branding but make certain the entire team is incorporated in marketing?
• 08:46 - How are you having conversations with your counterparts about helping to embrace NIL?
• 10:13 - How do you work with new media partners in the Big Ten and ensuring they understand what the Purdue brand is all about?
• 11:24 - How do you work with your external team to make sure everyone is on the same page?
• 12:54 - What does CSC offer industry professionals?

Related News

• CSC membership approves Executive Board of Directors for 2026-27; Matt Panto of The Ivy League to serve as 73rd CSC president
  May 27, 2026
• CSC with PC: April updates from President Patrick Crawford
  April 29, 2026
• CSC Unite 2026: Virtual Business Meeting
  April 28, 2026

Calendar

Important Dates

All Events +

• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/16/26 / 12:00 P.M. Softball Academic All-America Announced (NCAA, NAIA)
• 06/16/26 / 12:00 P.M. M/W At-Large Academic All-District Released; National Voting Begins (NCAA, NAIA, College Division)
• 06/16/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America Nomination Deadline (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. M/W Track & Field/Cross Country Academic All-District Released; National Voting Begins (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. Baseball Academic All-America Announced (NCAA, NAIA)
• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas

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