CoSIDA Communications Watch: Current Athletic PR News, Notes and Commentary - 8/6/2009

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Professional Development

New Media/Social Media

On August 5, ESPN created a buzz when it announced policies and guidelines for ESPN employees and commentators, writers, columnists and game analysts on their usage of social media tools (Facebook, Twitter, blogs). Among the company rules outlined in the memo: ESPN personalities are prohibited from having "personal websites and blogs that contain sports content," ; are required to get permission from their supervisors before "engaging in any form of social networking dealing with sports; always assume that they are representing ESPN; and avoid writing anything on Twitter that they would not say on air or in a column. In a further statement, ESPN said that it is merely "getting smarter" about social media "by providing guidelines to commentators and reporters."

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