CoSIDA Recommends: Reads, Watches and Listens - March 11
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This weekly compilation of posts, videos and podcasts is selected for athletic communications professionals and creative professionals. This is part of CoSIDA's professional development and continuing education outreaches. The content collection focuses on topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY/SOCIAL MEDIA STRATEGY
Infographic: Instragram Stats That Every Social Media Manager Should Know
The team from Giraffe Social Media recently put together this overview of some key Instagram usage stats, which provide more perspective on its reach and influence.
PODCAST
What Mental Health Support At Work Looks Like
Time: 36;25
In this episode of The New Way We Work from Fast Company, Dr. Jessica Jackson talks about how employers can offer support that actually helps employees and keeps them from quitting.
It's Not Just You. Science Explains How Your Focus Is More Scattered Now - And How To Get It Back
Here's how to "reclaim your brain" as author Johann Hari writes that "your attention did not collapse; it was stolen by big and powerful forces. You've been hacked."
STORY/WHITE PAPER/DIVERSITY & INCLUSION
How To Postion Yourself At The Center of Organizational Change
Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.ur strategic planning. Just how to create that change—from social justice and racial equality to climate change and public service—is the focus of a new report from Ragan Consulting Group. Get your copy of this white paper and become the agent of change your organization might not know it needed.
COMMENTARY
A solid commentary and advice from national social media figure Jess Smith on things people who want to work in sports as their profession need to consider. Share this with undergraduates, graduate assistants or those who you might know who want to have a career in sports
COMMENTARY
There Is No Such Thing As An Effectice Apology Anymore
Commentary piece from Tim O'Brien, founder of O'Brien Communications, on whether or not to have public figures apologize following a crisis, an error in behavior/judgment, etc.. He suggests that for an apology to work, the apologist’s sincerity is half the equation. The other party must be willing to forgive.
STORY/STRATEGIC COMMUNICATIONS AND ANALYTICS
5 Ways to Measure PR Performance, Value and ROI
Author Mark Weiner is chief insights officer at PublicRelay, a media analytics company for communicators and marketing professionals. He gives an overview of how communications pros can get started and what formulas and measurements they should follow to show their value and results. Many PR pros shy away from analytics and measurements because they cannot afford the costs of software and research or lack of knowledge, but Weiner offers suggestions on how to break through and get ROI, performance and value numbers.
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