CoSIDA Recommends: Reads, Watches and Listens - September 9
College Sports Information Directors of America
This weekly post is a compilation of posts, videos and podcasts selected for athletic communications professionals and creative professionals as part of our professional development and continuing education outreaches. The content collection will focus on pertinent topics, issues and problem-solving ideas in the areas of leadership, strategic and digital communications, productivity, mental and physical health, and more.
STORY
Instead of Multitasking, Go All In On Your Tasks
This is the third in a five-part series on productivity strategies for leaders. The first two strategies (removing distractions and blocking out time) were discussed previously, and links to those strategies are included here. In step three, the author and executive coach Naphtali Hoff, PsyD, suggests that you go “all in” on specific tasks (do “single-tasking”) and avoid multitasking like the plague.
VIDEO
TED TALKS: Know Your Worth And Then Ask For It
Time: 8:19
“No one will ever pay you what you’re worth. They’ll only ever pay you what they think you’re worth – and you control their thinking.” So starts this TED talk with consultant Casey Brown, who spoke at TEDxColumbusWomen and shared helpful stories and learnings that can help you better communicate your value and get paid for your excellence.
STORY
Let's Redefine "Productivity" for the Hybrid Era
From Harvard Business Review: Managers, and all workers alike, must expand the way they think about productivity to focus on well-being, social connections, collaboration and the innovation they bring to drive business success. Based on extensive research from Microsoft, author Jaime Teevan offers three ways managers can embrace a more expansive view of productivity in a hybrid world — one that promotes well-being, collaboration, and innovation for you and your team.
STORY
What To Do When A Too-Heavy Workload Is Stressing You Out
The American Stress Institute has identified a too-heavy workload as one of the top workplace stressors in the U.S. - and, you don’t have to resign yourself to your fate, CoSIDA members. How can you help yourself and your colleagues? By clarifying expectations and priorities, eliminating or delegating less critical tasks, and enlisting digital assistance. It IS possible. Read more here.
PODCAST
The Speak Good Podcast: Using Stories to Rally Your Audiences to Action
Time: 42:53
The podcast guest is Annette Simmons, an author, keynote speaker, consultant, and founder of Group Process Consulting – a firm she founded to help others communicate better through stories.
She talks with PR/communications consultant and host Brad Phillips about why stories can be such a successful professional strategy for persuading others to come to your way of thinking - why they are sometimes the only tool that will work, and how, in her 30-plus year career, she has helped others use stories to effect change.
STORY
See Public Relations Differently: How the NAACP Uses Social Media to Publicize a Movement
The last few years have been transformative for the NAACP. What sparked that transformation? How did the NAACP’s PR and social media teams work together to execute a social media relations strategy? Vanessa Mbonu, NAACP Vice President of Digital Marketing & Communications, shares how social works in lockstep with the PR team, aligning their messages and strategies while using insights from social as a barometer for broader brand awareness efforts. One example given: instead of securing soundbites from a digital broadcast or grabbing headlines, the NAACP makes “Tweetments” - a public statement in a social media post.
STORY
10 Instagram Reels Ideas You Can Post Today
Are you using Instagram Reels (short, entertaining videos where you can really express your creativity and give energy to your brand) as part of your overall Instagram strategy? It’s a way for users a way to create TikTok-style content on a platform where you’ve already spent time building a community. What should you be posting to Reels? See what author and digital marketing expert Madalyn Sklar gives as 10 content ideas to start.
STORY
Keeping Bad News From Getting Worse
The way you share bad news can have a significant impact on your organization. If you mishandle the way you share negative news, you run the risk of undoing your organization’s reputation. Veteran copywriter and editor Scott Flood offer seven tips and strategies to use when sharing not-so-good-news and dealing with a crisis, which include: speak candidly, disply confidence, focus on your audiences’/external stakeholders’ concern, accept the blame, and more.
STORY
Digital Accessibility on Social Media
Many brands are still failing to create inclusive content that can be consumed by everyone in their community. In this Q&A, digital accessibility advocate and social media manager Alexa Heinrich helps us better understand how we can create social media content that’s inclusive to everyone. She discusses strategies to make sure your content online is readable and accessible to all, regardless of their physical and cognitive ability.
STORY
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing, it's worth examining a broader view of consumption trends and how people are looking to use social apps to connect, in various ways, over time.
App analytics’ App Annie’s ‘ Evolution of Social Apps’ report looks at how social media usage trends have evolved over the last decade, highlighting the rise of live-streaming, the increasing focus on social commerce, the growth of TikTok and Snapchat, and more. As you examine them, you can get a clearer idea of what people want to see from your brand.
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