Ed Cassiere Hired as Xavier SID
College Sports Information Directors of America
Ed Cassiere, an award-winning publicist and sportswriter, has been hired as Xavier University's sports information director, athletics director Dennis Cousin announced today.
"Ed has considerable talent and experience plus a great passion for his profession, and we're excited to have him at Xavier," Cousin said. "He will be a tremendous addition for our university and play a key part in the growth of Xavier athletics."
Cassiere comes to Xavier after 13 years (1987-2000) as the sports information director at the University of New Orleans. During a 10-year period at UNO, Cassiere publicized Privateer men's basketball teams which appeared in the NCAA Tournament or NIT eight times. He was host SID for NCAA Final Fours in men's basketball (1993) and women's basketball (1991). Cassiere publicized the rags-to-riches story of men's basketball center Ervin Johnson -- a non-recruited walk-on who in 1993 became UNO's only first-round NBA draft choice -- and Javonne Brooks, who in 1992 set an NCAA record of 2,932 career kills and 13 years later was chosen the Sun Belt Conference's all-time best women's volleyball player.
The past five years he has been a major contributor of news content to CoSIDA.com.
"I'm excited to be part of the Xavier family," Cassiere said. "I look forward to telling the continuing story of Xavier athletics and promoting the university, its coaches and student-athletes."
Cassiere has won more than 50 awards for sports publicity and sportswriting, including "Best in the Nation" in the College Sports Information Directors of America writing contest. In 1979 he received the U.S. Basketball Writers Association's first sportswriting scholarship.
After UNO he spent six years as a freelance sportswriter and publicist. He covered area pro and college events for SportsTicker, directed media relations for Louisiana High School Athletic Association state championships in swimming and volleyball and provided occasional coverage of professional, college and high school games for approximately two dozen newspapers nationwide.
Cassiere was president of the Louisiana Sports Writers Association from 1994-96. He was assistant sports information director at the University of Louisiana at Lafayette in 1986-87 and a sportswriter at the Shreveport (La.) Journal in his hometown from 1981-86. He earned his first bylines as a 10th-grader, covering sports for The (Shreveport) Times in the mid-1970s.
Cassiere received a bachelor of journalism degree from the University of Missouri in 1981. He and his wife, the former Sharon Berken of Jennings, La., have two daughters, Katrina and Amy.
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