Education

Discover 10 essential tips for writing for the Web: scan-friendly structure, short paragraphs, bullets, bold, headings, links, SEO basics, and HTML...

Guide to goal setting: link employee goals to company strategy, set attainable yet challenging targets, plan, monitor progress, and align personal...

Brad Phillips's tips to be a better media spokesperson in three seconds: pause before answering, think through questions, and deliver sharper...

5 ways to stand out on Twitter: share opinion on links, ask questions, share tips, be controversial, and be yourself to boost engagement and...

Explore a six‑question framework for integrating social media with traditional media—advertising, marketing and PR—balancing channels for a cohesive...

Top 10 Harvard Business Review blog posts of 2010 by pageviews, highlighting leadership, productivity, feedback, multitasking, naps, and social...

Discover 5 factors that make your newsworthy stories grab attention—Relevance, Timing, Significance, Proximity, Eminence—and tips for pitching to...

Explore Teresa Amabile's The Three Threats to Creativity: smart people, passionate engagement, and a creative atmosphere - and how PARC sparked...

PR checklist for media relations: boost newsroom pickup with a multimedia press release, a strong story, and a scoring method to rate your pitch...

Learn 13 tips to keep your email pitches to journalists to avoid deletion: personalize, brief, clear ask, strong subject line, visuals, timing,...

Tips to avoid information overload in press releases: concise headlines, strong leads, no fluff, tight word limits, timely relevance, and targeted...

CoSIDA Corner by Shelly Poe highlights the importance of continuing education for athletics communications, with webinars, teleconferences, and tech...