Fall continuing education video series: Social Media 2.0 - How social media can help you in a crisis
College Sports Information Directors of America
Below is seventh video of the Fall 2012 CoSIDA on-demand continuing education series entitled "Social Media 2.0: How social media can help you in a crisis." Each session was video-taped at the 2012 CoSIDA St. Louis Convention and the series is a prominent piece of our fall continuing ed initiatives. Following their launch date, each video is housed on CoSIDA's YouTube video channel for on-demand viewing. CoSIDA thanks our corporate partner NewTek, CoSIDA's Official Continuing Education Video Production Provider, for the video services provided in St. Louis and for their support of our continuing education program.!
Fall 2012 CoSIDA Online Continuing Education Series (on-demand)
Tue. Nov. 20: Social Media 2.0: How social media can help you in a crisis (time: 54:39)
Presenters: Chris Syme, Chair, CoSIDA New Media/Technology Committee [CKSyme.org]; Bill Smith, Northwestern State University Director of Marketing & Branding
Via case studies and research, the discussion revolved around reputation management and how to develop an effective crisis communications plan that builds a strong base of advocates on your social media channels. The discussion covers the 2012 CoSIDA social media survey; monitoring and engagement strategies; messaging do's and don'ts; and a discussion on how to best handle negative posters.
Video link here also: http://youtu.be/0DECb3piVUk
- Full fall 2012 continuing education schedule
- Final two videos in the series:
Wednesday. Dec. 5: Impact of New and Social Media on College Athletic Communications
Presenters: G. Clayton Stoldt (Chair, Wichita State Sport Management program); Derrick Docket (Missouri Valley Conference); Murray Evans (Oklahoma Christian); Susan Lax (University of Kentucky)
*Presenting results from the 2012 survey of CoSIDA members on the usage and impact of social media in college athletic communications. In addition to the key results from the survey being shared, practitioners will educate us on the implications of the findings.*
Tuesday, Dec. 18: Beyond The Labels - Bias and Stereotypes in Coverage
Presenters: Carol Stiff, ESPN Vice President, Programming & Acquisitions (NCAA, WBB); Laura Gentile, Vice President, espnW; Katie Richman, Director of Social Media Strategy, ESPN; Mechelle Voepel, ESPN.com
Moderator: Chevonne Mansfield, Southeastern Conference
*In celebrating the 40th anniversary of Title IX, a look at bias and stereotyping in sports coverage, and a discussion of how to foster respectful personal expression from your athletes and coaches.*
Here are the links to the first six videos in the series:
- Serving student-athletes: Are we getting it right?
- Social media 2.0: Content Engagement - What your audience wants, what is working and what's trending
- Fall continuing education video series: Paperless game notes - servicing the media and public in today's online age
- Sourcing - The ever-changing media sources of today
- Student-athletes, athletic social media efforts and your institution's digital communications strategies
- Discussion of the Capital One Academic All-America® program
Calendar
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