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Read online: Must-have stats for 2012, by Gabrielle Kalika via mobilemarketer.com

Mobile is on the rise

Ever wish that there was one place with all of the need-to-know mobile statistics?

Mobile Marketer has compiled a list of the most useful stats looking back on 2011. Sources include Mobile Future, eMarketer, Return Path, Yahoo and Scanbuy.

Applications

• 1 billion app downloads
• $3 billion paid by Apple to independent app developers

Mobile social media

• 166 percent increase in Facebook Mobile users in the first half of 2011
• 103 million wireless tweets were posted each day
• 1 billion foursquare check-ins

Data traffic

• 8 trillion tests sent, up 1.1 trillion from last year
• 1,800 percent increase in traffic on networks in the United States in next four years

More mobile

• More smartphones bought in the U.S. than PCs
• More wireless subscriptions in the U.S. than people
• 2 billion networked devices by 2015
• Six carriers rolled out 4G services in 2011

Mobile and economic growth

• 2.4 million American jobs supported by wireless
• $27.5 billion investment in U.S. mobile networks by wireless carriers
• 500,000 jobs and $400 billion to U.S. GDP with additional 500 MHz of additional spectrum

Mobile commerce

• Mobile commerce sales will reach $6.7 billion this year in the U.S. – a tiny fraction of overall retail sales, to be sure, but a 91.4 percent increase over 2010
• Next year, sales will rise another 73.1 percent to $11.6 billion

Mobile advertising

• Mobile advertising will generate $1.23 billion in the United States in 2011
• Mobile advertising in the U.S. to reach $4.4 billion by 2015

Mobile email

• Mobile email open rates increased 34 percent in the past six months
• In particular, email opens from iPad devices skyrocketed by increasing 73 percent

Bar codes

• 20 million bar code scans in third quarter 2011
• 40 percent increase in scans year-over-year from the third quarter of 2010

Mobile video

• Consumers are spending 29 percent more time watching videos on their mobile devices

Tablets

• 77 percent of tablet owners use their devices everyday
• 53 percent of users depend on tablets for daily news

Calendar

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