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On-demand collaborative webinar with CSC and NACMA: Driving fan and media engagement independent of

Date postedOctober 25, 2024
Education,

College Sports Information Directors of America

SuperLeader #CSCUnite26 Convention - Reg Open On-demand collaborative webinar with CSC and NACMA: Driving fan and media engagement independent of team performance

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CSC webinars are free to attend in 2024-25 with advance registration required for live webinars. Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available sessions and registration links. All sessions will be available on-demand on the website and on our CSC YouTube channel following each live presentation.

On-demand webinar:

Driving fan and media engagement independent of team performance

Collaborative webinar presented by College Sports Communicators (CSC) and the National Association of Collegiate Marketing Administrators (NACMA)

As colleagues in the college sports areas of communications, creative work and marketing, this webinar is a collaboration between College Sports Communicators (CSC) and the National Association of Collegiate Marketing Administrators (NACMA). The presenters, from both CSC and NACMA, focused on sharing strategies and insights on how to maximize your promotion, publicity and storytelling content – and capturing fan and audience engagement – independent of team performances.

Topics discussed:

  • Engaging fans from diverse groups, particularly in unique environments
  • Within your local media market, the importance of creating positive relationships with reporters and broadcasters; emphasis on home-town storytelling via social media and Zoom; media day/photo day strategies when you are not located in a major media market
  • Best practice in collaborating with your fellow athletic department colleagues to promote your programs, support marketing/ticketing/communications/event initiatives and engage fans
  • Setting up local broadcasts of your games
  • Keys to keeping fans and customers engaged in your programs
  • Managing the push-and-pull between sports coverage and promotions during crossover seasons
  • For special day celebrations: ideas for ticket sales and promotions
  • Promoting your student-athlete alumni
  • Capitalizing on new hires

Panelists

Alyshia Allison, Old Dominion University Assistant Athletic Director of Marketing

Eric Bohannon, Old Dominion University Assistant Athletic Director for Athletic Communications @bohannonec

Calvin Larson, Michigan Tech Assistant Athletic Director for Media Relations @calarson11

Moderator

Michael Smoose, San Jose State University Associate Athletics Director for Marketing, Digital Media and Licensing @michaelsmoose

College Sports Communicators · Webinar: Driving fan and media engagement independent of team performance

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Calendar

Important Dates

All Events +

  • 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
  • 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
  • 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
  • 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
  • 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/16/26 / 12:00 P.M. Softball Academic All-America Announced (NCAA, NAIA)
  • 06/16/26 / 12:00 P.M. M/W At-Large Academic All-District Released; National Voting Begins (NCAA, NAIA, College Division)
  • 06/16/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America Nomination Deadline (NCAA, NAIA)
  • 06/23/26 / 12:00 P.M. M/W Track & Field/Cross Country Academic All-District Released; National Voting Begins (NCAA, NAIA)
  • 06/23/26 / 12:00 P.M. Baseball Academic All-America Announced (NCAA, NAIA)
  • 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
  • 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
  • 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
  • 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
  • 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas

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