ON-DEMAND: Realizing the Value of Communications Pros, A First Look at the 2020 CoSIDA Salary Survey
College Sports Information Directors of America
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Part Five: Listening and Leading Webinar Series (Presented by Capital One)
Realizing the Value of Communications Pros: A first look at the 2020 CoSIDA Salary Survey
Making a case for why SIDs are essential, and what we can do to frame our future.
Original Date: April 16, 2020
Explaining the value of athletic communications professionals and offering our members strategies to define their value and contributions, especially in our challenging times of dealing with the COVID-19 crisis on our campuses and in our organizations.
The four presenters also addressed the following questions, challenging our atttendees: How do you, that athletic communications professional, get to the leadership table and how do you position yourself as a valuble contributer and strategic thinker? How can you be bold enough to speak up for yourself and your staff members?
This was the focus of the webinar and the presenters also looked at some over-arching early data and analysis from the 2020 CoSIDA compensation and salary survet.
Other points of discussion included:
- Insight on how you can make the case that your job is essential.
- Crafting your own professional story to show how you are supporting your department and adding value in uncertain times
- Reviewing the strengths and skillsets of SIDs, and how to showcase and document those strengths and the work you produce
Presenters
E.J. Borghetti – University of Pittsburgh, Executive Athletic Director, Media Relations/CoSIDA Advocacy Committee member
Mary Beth Challoner – University of Toronto, Manager, Events, Marketing & Athletic Communications/CoSIDA Advocacy Committee member
Michael Cross, PhD – Athlete Viewpoint Co-Founder/Chief Executive Officer
Consultant and former student-athlete, coach, administrator and athletic director
Host: Jennifer Cross – Athlete Viewpoint Co-Founder/Chief Operating Officer
Consultant, conference presenter and board certified executive coach
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