On-demand webinar - When moments go viral: Preparing for the unexpected
ON-DEMAND WEBINAR
When moments go viral: Preparing for the unexpected
Presented by the Professional Development and Education Committee
Click here to access the links to resources referenced during the webinar.
When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value.
Join us to hear from:
Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications
Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy
Stacey Massey - TVEyes, Vice President of Sales
Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications
This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.
Unable to attend the live event? Selected sessions may later be available on-demand in the hub and on CSC channels such as YouTube and podcasts. Visit CollegeSportsCommunicators/ProfessionalDevelopment for a complete list of available professional development opportunities.
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When moments go viral: Preparing for the unexpected | On-demand webinar
### College Sports Communicators
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College Sports Communicators
When moments go viral: Preparing for the unexpected
Presented by the Professional Development and Education Committee
When something goes viral, every second counts. This session explores how communicators can plan for potential viral moments, respond when the unexpected hits, and use the tools and resources available to them to maximize impact. Panelists will share real examples, lessons learned, and strategies to turn sudden visibility into long-term value.
Hear from:
- Jeffrey Bernstein (Moderator) - New York University, Assistant Athletic Director for Communications
- Rachel Gillam - Indiana University, Director of Social Media & Creative Strategy
- Stacey Massey - TVEyes, Vice President of Sales
- Jordan Sarnoff - University of Nebraska at Omaha, Assistant Athletic Director - Communications
Referenced resources:
- 4:45 - Fernando Mendoza’s LinkedIn: https://x.com/i/web/status/1990469988881220089
- 26:50 - Viral response from LeBron James: https://twitter.com/SportsCenter/status/1220200064896970752
- 38:10 - TVEyes and Omaha case study: https://www.tveyes.com/college-basketball-viral-moment-media-coverage/
- 40:20 - Omaha March Madness story: https://collegesportscommunicators.com/documents/2026/2/27//OMAHA_ATHL_MARCH_MADNESS.pdf
This webinar is presented by the Professional Development and Education Committee, who is charged with coordinating and enhancing year-round continuing education, professional development and leadership opportunities, resources and training to help members at all levels excel as professionals and strategic communicators.
Visit CollegeSportsCommunicators.com/ProfessionalDevelopment for a complete list of available professional development opportunities.
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