College Sports Information Directors of America

• CSC Professional Development & Continuing Education

CSC webinars are free to attend in 2023-24 with advance registration required. Visit CollegeSportsCommunicators/ProfessionalDevelopment for a complete list of available sessions and registration links. Selected sessions may later be available on-demand in the hub and on CSC channels such as YouTube and podcasts.

On-Demand Webinar - Presented by CSC and corporate partner Gipper

Social Media in College Sports: Expert Insights to Ensure a Relevant Strategy in 2024

Original webinar took place Tuesday, Jan. 16

Click here to access the webinar's slide deck (PDF)

This discussion, in partnership with CSC corporate partner Gipper, focused on the top 2024 trends and strategies in sports social media. The discussion evolved around innovative techniques and tools to use to better engage your audience and amplify your program's brand. 

Discussion points:

• 2024 Trends in Social (social as a search engine; user-generated content (UGC); what is unhinged vs. planned content?; visual branding; AI
• Best practices and examples, from college sports and beyond
• Tools and tips to help you work smarter, not harder and longer
• UGC's using Gipper's content requests
• How to leverage your MVP's (your student-athletes)
• Personalized video content and examples
• Automate time-intensive tasks vis AI (photo background removals, caption creations, video highlights)

Panelists:

• Matthew Glick – CEO and Founder, Gipper Media, Inc.
• Kristen Keller – University of California Santa Barbara (UCSB) Associate Athletic Director for Communications and Digital Strategy/ 2023-24 CSC 30-Under-30 Award recipient
• Robert Rosa – Creative Director, Gipper Media, Inc.
• Lydia Thompson – Partner Marketing Manager, Gipper Media, Inc.

College Sports Communicators · Webinar: Social media in college sports, co-hosted by Gipper

Pre-webinar resources

• August 2023 - Rival IQ's Higher Education Social Media Engagement Report for all NCAA Division I and Division I Universities and Colleges: Read
• March 2023 - MIT Sloan Sports Analytics Conference Session: Social Media and Sports: How Consumption and Fanhood is Changing via YouTube

Subscribe to CSC Podcasts, Webinars and YouTube

Related News

• On-demand webinar - Finding balance in the always-on world of university sports communications May 27, 2026
• On-demand replays of the 2026 CSC U Summit now available April 10, 2026
• 2026 CSC U Summit free registration now open; calling all students and young professionals March 25, 2026

Calendar

Important Dates

All Events +

• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/16/26 / 12:00 P.M. Softball Academic All-America Announced (NCAA, NAIA)
• 06/16/26 / 12:00 P.M. M/W At-Large Academic All-District Released; National Voting Begins (NCAA, NAIA, College Division)
• 06/16/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America Nomination Deadline (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. M/W Track & Field/Cross Country Academic All-District Released; National Voting Begins (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. Baseball Academic All-America Announced (NCAA, NAIA)
• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas

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