ON-DEMAND Webinar: Now What? The role of athletic communications as we move forward through COVID-19

Education,

College Sports Information Directors of America

Listening and Leading Webinar Series Presented by Capital One

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June Stewart Leadership Series (Presented by Capital One)

Now What? The role of athletic communications as we move forward through COVID-19.

Original Date: May 12, 2020

This next installment in our special leadership webinar series saw three high-level athletic administrators (two Director of Athletics, one Deputy Commissioner) offer insights, suggestions and solutions to today’s greatest challenges and opportunities in communications as we navigate through the COVID-19 pandemic and an uncertain college sports future. The presenters talked about the best ways and strategies for college athletic organizations — and in particular, for athletic communicators to work with their colleagues — to keep everyone informed, internally and externally, while also “telling the stories” of your organization.

While the immediate focus is on navigating through COVID-19, colleges and universities are thinking about continuity and a restoration of campus life. There was discussion on how the SID can assist in messaging, communication and branding moving forward. As each institution/conference and its leadership continue to rely on its communications staff and resources, the questions were asked and answered on: what role does — and will — athletic communications staff play to help your campus/conference successfully navigate through this crisis? What are strategies for communicating with constituents both inside and outside your organization?

Presenters

  • Pat Chun – Washington State University, Director of Athletics
  • Andrew Gavin – University of Wisconsin-Parkside, Director of Athletics
  • Amy Yakola – Atlantic Coast Conference, Deputy Commissioner and Chief of External Affairs/CoSIDA Board member, 2016-19

Host

This webinar is also available on YouTube, or search for it via your favorite podcasting platform. Click here to watch on-demand with an automatically generated full transcript.

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Related sessions: Listening & Leading Series

  • Part 1: Virtual Town Hall, Navigating difficult challenges in uncertain times.  Recap  |  Watch on YouTube
  • Part 2: Mental Health Support with Dr. Jarrod Spencer; Anxiety – Our Fear of the Unknown  Recap  |  Watch on YouTube
  • Part 3: The Experience of Working From Home  Recap  |  Watch on YouTube
  • Part 4: Content Creation & Idea Sharing  | Recap  |  Watch on YouTube
  • Part 5: Realizing the Value of Communications Pros: A first look at the 2020 CoSIDA Salary Survey  | Recap  |  Watch on YouTube
  • Part 6: Statistics Management Techniques: NCAA/NAIA record-keeping policy adjustments during COVID-19  | Recap  |  Watch On-demand
  • Part 7: Channeling Your Inner Rock Star: Be a leader in the forefront of college athletic communications right now.  | Recap  |  Watch On-demand
  • NAIA-SIDA Continuing Education Live Webinar: Crisis Communications and the COVID-19 Pandemic  | Learn more  |  Watch on YouTube
  • June Stewart Leadership Series Now What? The role of athletic communications as we move forward through COVID-19  | Recap  |  Watch On-demand
  • NAIA-SIDA Continuing Education Live Webinar: Crisis Communications and the COVID-19 Pandemic  | Learn more  |  Watch on YouTube

Note: All sessions available in audio format on CoSIDA's podcast channel.

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  • 06/23/26 / 12:00 P.M. M/W Track & Field/Cross Country Academic All-District Released; National Voting Begins (NCAA, NAIA)
  • 06/23/26 / 12:00 P.M. Baseball Academic All-America Announced (NCAA, NAIA)
  • 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
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  • 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
  • 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
  • 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
  • 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
  • 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas

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