On-Demand Webinar (presented by the CSC U Committee) — Game plan for content: Creative strategies fo
College Sports Information Directors of America
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Game plan for content: Creative strategies for social media and websites outside of competition seasons
College Sports Communicators
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College Sports Communicators
CSC U webinar — Game plan for content: Creative strategies for social media and websites outside of competition seasons
Apr 23, 2025
College Sports Communicators
Game plan for content: Creative strategies for social media and websites outside of competition seasons
The panelists discussed strategies and examples of content you can create when the competition stops for a team or for the summer months. They shared how they navigate and prioritize content during the offseason. From storytelling and athlete features to creative social campaigns and planning strategies, setting timelines, etc., the discussion revolved around how to keep your audiences engaged and your program's brand thriving year-round across social media and digital platforms.
Panelists
- Conner Darnell — University of Science and Arts of Oklahoma Creative Services and Athletics Marketing Coordinator
- Jessica Radford — Conference USA Associate Director, Strategic Communications
- Spencer Rubin — Auburn University Assistant AD/Creative Video
Moderator
- Briley Lawson — Palm Beach Atlantic University Assistant Director of Athletic Communications
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