PR crisis? Here are dozens of tactics for limiting negative coverage

August 27, 2019

in Education,

Arthur Solomon

Aug. 27, 2019

In a crisis, the flood of adverse coverage can seem endless.

How, then, can PR reps minimize the flow of negative stories?

Any honest PR advisor would tell clients that getting news outlets to stop negative coverage is impossible until the situation is resolved. Even then, the crisis becomes part of the client’s DNA and can be revived as an example during others’ PR crises.

The best advice? Look forward. Don’t make excuses. Explain why the problem occurred and how you are going to fix it.

Here’s are dozens of tips and tactics:

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