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The Collegiate Licensing Company Names Top Selling Universities and Manufacturers

Date postedAugust 27, 2010
CSC News,

College Sports Information Directors of America

The Collegiate Licensing Company Names Top Selling Universities and Manufacturers

The University of Texas at Austin, EA Sports, Knights Apparel, and J & W Interest Inc. lead CLC's year-end rankings

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ATLANTA, Ga., (August 26, 2010) - The Collegiate Licensing Company (CLC), a division of IMG Worldwide, is pleased to announce its annual list of top-selling institutions and manufacturers. These rankings represent royalties reported July 1, 2009 through June 30, 2010 on all collegiate merchandise sold.

Notes of interest:

  • This marked the fifth consecutive year The University of Texas at Austin ranked No. 1 in CLC’s fiscal year-end rankings.
  • The University of Alabama moved from No. 5 to No. 2 due to the success of its National Championship season and the largest National Champions merchandise program in CLC history.
  • University of Kentucky was the biggest mover amongst top-20 institutions. The University gained five positions and finished the year at No. 8.
  • For the first time in CLC history, Knights Apparel Inc. occupied the top spot as the No. 1 collegiate apparel licensee. Knights Apparel is the largest supplier of collegiate apparel to Walmart and the mass/discount retail channel. Prior to the 2009-10 fiscal year, Nike USA Inc. held the position of top apparel licensee since 1999.
  • EA Sports maintained its No.1 status in non-apparel licensees since Q3 of 2003.
  • Fabrique Innovations jumped to the No. 2 non-apparel licensee due to the success of its Snuggie program.
  • Upper Deck debuted in the non-apparel top 25 list at No. 6, shortly after securing exclusive rights to the trading card category.
  • Top local licensee J & W Interests Inc., a State College, Pennsylvania-based collegiate apparel and non-apparel manufacturer and retailer, produces and sells officially licensed product for The Pennsylvania State University.
  • Top royalty producing non-apparel categories for CLC’s fiscal year-end included video games, domestic, housewares, and home furnishings.
  • Top apparel categories for 2009-10 included T-shirts, performance, headwear, and youth. Royalties from collegiate T-shirts now represent a quarter of all collegiate apparel.

Top 75 Universities

  1. The University of Texas at Austin
  2. The University of Alabama
  3. University of Florida
  4. Louisiana State University
  5. The University of North Carolina
  6. University of Georgia
  7. The University of Michigan
  8. University of Kentucky
  9. The Pennsylvania State University
  10. The University of Oklahoma
  11. University of Notre Dame
  12. University of Tennessee
  13. West Virginia University
  14. University of Nebraska
  15. Auburn University
  16. University of Wisconsin
  17. The University of Kansas
  18. University of Missouri
  19. Florida State University
  20. University of Arkansas, Fayetteville
  21. Texas A&M University
  22. University of Illinois
  23. University of South Carolina
  24. Texas Tech University
  25. Clemson University
  1. Oklahoma State University
  2. University of Miami
  3. Purdue University
  4. The University of Minnesota
  5. Duke University
  6. University of Louisville
  7. The University of Arizona
  8. University of California, Berkeley
  9. University of Washington
  10. University of California, Los Angeles
  11. University of Mississippi
  12. Syracuse University
  13. Oregon State University
  14. Kansas State University
  15. University of Maryland
  16. Georgia Institute of Technology
  17. Washington State University
  18. University of Virginia
  19. University of Cincinnati
  20. University of Pittsburgh
  21. Boise State University
  22. University of Colorado
  23. Stanford University
  24. University of Utah
  25. University of Connecticut
  26. Brigham Young University
  27. Texas Christian University
  28. State University of New Jersey
  29. East Carolina University
  31. The University of Montana
  32. University of South Florida
  33. The University of Memphis
  34. U.S. Military Academy
  35. The University of New Mexico
  36. Fresno State
  37. Vanderbilt University
  38. Georgetown University
  39. Marshall University
  40. Colorado State University
  41. University of Central Florida
  42. University of Houston
  43. Northwestern University
  44. Gonzaga University
  45. The University of Wyoming
  46. Villanova University
  47. University of Nevada
  48. University of Delaware
  49. Texas State University- San Marcos
  50. James Madison University

Top-25 Non-Apparel Licensees

  1. EA Sports
  2. Fabrique Innovations Inc.dba Sykel
  3. Wilson Sporting Goods Co.
  4. The Northwest Company LLC
  5. Commemorative Brands Inc.
  6. Upper Deck Company Inc.
  7. Herff Jones Inc.
  8. Team Beans LLC
  9. Jenkins Enterprises
  10. Tervis Tumbler Company
  11. Logo Inc.
  12. Wincraft Inc.
  13. Jostens Inc.
  14. Renaissance Imports Inc.
  15. Fossil
  1. NorthPole LLC
  2. Spirit Products Ltd./MA
  3. The Memory Company LLC
  4. Danbury Mint
  5. Harland Clarke Corp.
  6. Rico Industries/Tag Express
  7. Team Golf
  8. Stockdale
  9. Perfect Timing Inc.
  10. Hunter Mfg. LLP

Top-25 Apparel Licensees

  1. Knights Apparel Inc.
  2. Nike USA Inc.
  3. Top of the World
  4. adidas Team Inc.
  5. Champion Custom Products
  6. Outerstuff Ltd.
  7. Gear for Sports
  8. Twins Enterprise Inc.
  9. J. America
  10. Colosseum Athletics Corporation
  11. College Concepts LLC
  12. T-Shirt International Inc.
  13. Russell Brands LLC
  14. New Era Cao Co. Inc.
  1. MJ Soffe LLC
  2. JanSport Inc., a division of VF Outdoor, Inc.
  3. Columbia Sportswear
  4. Haddad Brands
  5. Lakeshirts Inc. dba Step Ahead Sportswear.
  6. Next Inc dba NCC Apparel
  7. Outdoor Cap Company Inc
  8. Team Edition Apparel
  9. Zephyr Graf-X
  10. The Cotton Exchange
  11. Jones and Mitchell Sportswear Inc.

Top-25 Local Licensees

  1. J & W Interest Inc.
  2. University Co-Operative Society
  3. Holy Shirt!
  4. Bear Basics
  5. Goldden Corp.
  6. Jocks Nitch Sporting Goods
  7. It’s Greek To Me Inc.
  8. Jcs Enterprises Inc.
  9. Houndstooth Clothing Co.
  10. Grandstand Sportswear
  11. Lloyd Sales Co.
  12. Toomey Inc.
  13. Collegiate Pride (PA)
  14. A-Affordable Design
  15. R & S Impressions
  1. Graphic Industries Inc.
  2. Landmark Graphics
  3. University Bookstore Inc.
  4. U Dawg Graphics
  5. Tiger Town Graphics
  6. Wild West Shirt Works
  7. Tiger Rags
  8. Corporate Identity Inc.
  9. A-Game Apparel
  10. Great Plains Coca Cola Bottling Co.

About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.

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