College Sports Information Directors of America

• CoSIDA Professional Development & Continuing Education

ON-DEMAND CANSIDA CONTINUING EDUCATION WEBINAR PRENTED BY CAPITAL ONE

Engaging Alumni Audiences

Original Date: Thursday, January 21, 2021

Having no varsity events shouldn't prevent us from finding new and unique ways to engage with our wide audience range.

How can athletic communications professionals continue to engage with our alumni, supporters and donors during this down season?

Our first Canadian Sports Information Directors (CANSIDA) professional development session was an open discussion, exploring ideas for creating content for every varsity team's audience while also broadening the SID value to each athletic department and conference.

The presenter and moderator also took questions from the attendees.

Topics discussed:

• Email marketing and branding and athletic newsletters and philosophies on content and design, use of simple graphics, targeted audiences and a focus on analytics and engagement numbers
• What’s working?
• Online team fundraising campaigns (online silent auctions via Bid Beacon software; doing team experiences in your silent auctions) – live webcasts and pre-recorded segments
• Facebook Live video interviews with alumni
• “Friend-raising” vs. fundraising concepts
• Partnering with campus communications/alumni offices

Host

Connor Hood – University of Alberta, Sports Information & Communications Coordinator @ConnorHood27

Moderators

Jill Clark – University of Toronto, Coordinator - Athletic Communications @JillClark17

Ben Matchett – University of Calgary, Assistant Athletic Director, Operations & Communications @BenMatchett

Watch this webinar on YouTube, or search for it via your favorite podcasting platform. Click here to watch on-demand with an automatically generated full transcript

CoSIDA · CANSIDA Continuing Education Series

CoSIDA · CANSIDA Continuing Education Series

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Calendar

Important Dates

All Events +

• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas
• 06/16/26 / 12:00 P.M. Softball Academic All-America Announced (NCAA, NAIA)
• 06/16/26 / 12:00 P.M. M/W At-Large Academic All-District Released; National Voting Begins (NCAA, NAIA, College Division)
• 06/16/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America Nomination Deadline (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. M/W Track & Field/Cross Country Academic All-District Released; National Voting Begins (NCAA, NAIA)
• 06/23/26 / 12:00 P.M. Baseball Academic All-America Announced (NCAA, NAIA)
• 06/23/26 / 11:59 P.M. M/W At-Large Academic All-America National Ballot Voting Deadline (NCAA, NAIA, College Division)
• 06/30/26 / 11:59 P.M. M/W Track & Field/Cross Country Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 07/07/26 / 12:00 P.M. W At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/08/26 / 12:00 P.M. M At-Large Academic All-America Announced (NCAA, NAIA, College Division)
• 07/14/26 / 12:00 P.M. M Track & Field/Cross Country Academic All-America Announced (NCAA, NAIA)
• 06/07/26 / All Day The 2026 CSC Unite Convention in Las Vegas
• 06/08/26 / All Day The 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / All Day The 2026 CSC Unite Convention in Las Vegas
• 06/09/26 / 11:59 P.M. Baseball Academic All-America National Ballot Voting Deadline (NCAA, NAIA)
• 06/10/26 / All Day 2026 CSC Unite Convention in Las Vegas

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