Six PR tips for social: listen first, explore channels beyond Facebook, push B2B past LinkedIn, plot-driven campaigns, measure value beyond...
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Discover why storytelling drives social media success in sports. Learn from UCSB Our Stories, fans, and big-picture narratives that build engagement...
Read PostLearn how social media loyalty builds trust and advocacy, protects brand reputation, and prevents crises with responsible-use training and loyalty...
Read PostStudy finds athletic departments rarely train student-athletes on Twitter, often monitoring their posts—and urges clear guidelines and front-end...
Read PostLearn the 9 social media do's and don'ts for student-athletes: privacy, retweets, personal branding, and smart posting to enhance your reputation...
Read PostCoSIDA Corner by Shelly Poe: updates on athletics communications, NACDA partnership, conventions, SAAC, education, internships, and Executive...
Read PostCoSIDA Corner: Doug Vance named executive director, focusing on advocacy, NACDA partnership, and strategic communications for NCAA, NAIA, CIS, and...
Read PostNCAA.com, redesigned with Turner Sports, offers adaptive design across devices, Championships Central, personalized feeds, expanded scoreboards and...
Read PostJoin SIDEARM's Burly30 this November to support the Edson family through CoSIDA's cancer fundraiser: grow facial hair donate or sponsor for Rob and...
Read PostNCAA reports highest-ever Division I Graduation Rate (GSR) for 2006 entrants at 82%, with Football Bowl Subdivision at 71% and African-American...
Read PostPR must shift from talkers to makers with visual storytelling, DIY skills, and five steps to redefine PR, hire makers, and boost client outcomes for...
Read PostDiscover why people share content on social media, key sharing motivations, and the visual-content surge (photos/infographics) with stats and...
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