CSC News

Public relations moves to the center of the marketing mix as PR, social media, and storytelling drive integrated campaigns, innovation, and...

Gallaudet University's Sports Information uses QR codes to replace printed game programs, go green, boost mobile access, and deliver up-to-date fan...

You’re the in-house social media team: align goals, craft a plan, set metrics, recruit ambassadors, and celebrate wins to boost brand and ROI and...

CoSIDA Corner by Tom Di Camillo on the evolving role of SIDs as strategic communicators in college athletics, plus NACDA collaboration and industry...

CoSIDA: College Sports Information Directors of America releases 2010-12 annual review; view the 2011 report (PDF) by Jeff Hodges. Calendar:...

Learn key media relations tips for pitching stories to reporters: build trust, craft timely, newsworthy pitches, and engage with journalists...

CoSIDA Continuing Education: On-demand audio & transcripts on geolocation/mobile location-based apps for athletics, with Jeff Kirchick, Cassie Gage...

Simple, people-first social media strategy: focus on real conversations, business goals, and integrated marketing. Get social, get real, grow for...

Study shows employees trust peers but distrust leaders, urging clearer goals, delegated authority, and internal communications to align leadership...

Nielsen’s State of the Media: The Social Media Report shows how social networks, Facebook, mobile access, and online shopping shape consumer behavior.

Grambling assistant sports information director Roderick Mosley dies at 38; a longtime SWAC SID and Southern University alumnus. Funeral in Baton...

PR pros chase social-media-savvy journalists with large Twitter followings; emphasize engagement over numbers and measure retweets to boost coverage...