CSC News

Discover four things PR pros should never say to reporters. Learn smarter media outreach, timing, and how to tailor pitches for stronger media...

Discover 5 keys to powerful, precise writing: say it aloud, strong verbs, show don’t tell, use clear examples, and cut wordy baggage for better...

Discover the 10 do's and don'ts for crafting social-media-ready press releases, strong headlines, quotes, links, images, RSS feeds, and more for...

20 PR pros NOT to do: miss deadlines, spam journalists, delete negative comments, ignore engagement, and misaligned planning - covering press liaison.

Three easy ways to promote your Twitter followers: acknowledge new followers, thank retweets, and retweet others to boost engagement, loyalty, and...

Discover 5 benefits of a content schedule/editorial calendar for your website and social media: plan, diversify topics, save time, boost SEO, and...

10 proven Twitter strategies to promote events: identify influencers, pick a hashtag, schedule tweets, spark conversations, and monitor engagement...

Discover 3 ways to get powerful Twitter results without tweeting: power search, power research, and event hashtags—plus tips on lists and advanced...

EMU's Jim Streeter retires after nearly 40 years as Associate AD for Media Relations, a legendary SID shaping EMU Athletics, MAC and national...

CoSIDA survey on how schools train student-athletes and coaches in social media; participate by Sept 30 to shape continuing education and 2013...

Crisis planning for social media: six benefits from Chris Syme: clear protocols, trained staff, defined roles, and faster, cost-saving crisis...

Seven PR sins to avoid: tailor pitches to reporters, trim large attachments, share media, respect image specs, keep formats simple, and include...