CSC News

College conferences bulk up marketing to expand their brand—from Pac-10 to Pac-12, logo relaunches, TV deals, and cross-league branding strategies...

Charticle: PR and Social Media—five-year view shows PR eclipsing advertising, becoming core to corporate marketing, with transparent messaging and...

Discover how social media boosts public relations, elevates earned media over paid, and drives strategic digital campaigns for PR firms like Edelman...

Northeastern University Athletics' Sports Information goes Behind the Scenes: media relations, game notes, stats, and GoNU.com updates for...

UT Austin study: independent bloggers least trusted for baseball press passes; traditional media trusted most, with established-media bloggers...

APTop25.com launches an interactive hub for the AP Top 25 college football poll—customize rankings, access stories, stats, photos, and social sharing.

Five years after Katrina, New Orleans colleges rebuild athletics: evacuation plans, recruiting challenges, and a move from Division I to Division III.

Philly-SIDA's third Charity Bowling Outing raises funds for Academic All-Area awards, promoting student-athletes' academic success with CoSIDA and...

Why brands should care about Twitter: highly engaged users drive influence beyond Twitter, following brands for info and updates across social...

Online Reputation Management for College Sports Information Directors of America: build trust, monitor influencers, gain customer insights, boost...

Q&A with Union College (Ky) SID Jay Stancil on SIDChat's rise, the Ike Pearson Award, and balancing athletic communications with blogging and running.

CoSIDA features Craig Thompson and Frank Mercogliano: Mountain West growth and Mercogliano’s move from Idaho State to New Mexico in college...